A clearance sale, a discontinued app, or a product that suddenly disappears from shelves — any of these can make it feel like a brand is quietly falling apart. For Cricut users, that feeling has been common enough that the question keeps coming up: is Cricut actually going out of business?
This article gives you a straight answer, explains what specific changes have actually happened, and shows you how to tell the difference between a company in trouble and one that is simply managing its product lineup.
Cricut Is Not Going Out Of Business
The short answer, based on available evidence, is no. Cricut is not shutting down.
The official Cricut website is active and selling machines, materials, tools, and accessories. The company has recently released new hardware — specifically the Cricut Explore 4 and Cricut Maker 4, both announced as next-generation smart cutting machines with retail availability in 2025. Companies that are preparing to close do not invest in launching new product lines.
Cricut also continues to publish investor announcements and news releases, which is standard behavior for a company running normal business operations. None of those announcements signal a shutdown or financial collapse.
If you heard Cricut was closing and came here to check, you can stop worrying. The brand is still operating.
What Actually Got Discontinued (And What Did Not)
Here is where the confusion comes from. Cricut has ended specific programs and apps over the years. Those changes are real — but they are not the same as the company closing.
According to Cricut’s own Help Center page on discontinued software and programs, two membership-style programs ended in August 2018: Cricut Circle and Cricut Rewards. These were loyalty and membership programs, not the machines or the design software.
More recently, support for the Cricut Joy app ended on November 16, 2023. The app itself stopped functioning entirely on February 26, 2024. That is a real change that affected Joy app users directly, and it makes sense that people were upset about it.
But here is the key point: those were specific programs and one specific app. The company did not close. Cricut machines kept working. Design Space kept running. New machines were still being developed and sold.
Discontinuing one app is very different from shutting down a business.
The Difference Between a Discontinued Product and a Closed Business
This is worth slowing down on, because it is the core of why so many people get confused.
A company can retire an app, end a loyalty program, or stop selling a specific accessory and still be completely healthy. Think of it like a grocery store that stops stocking a particular brand of cereal. The store is not closing — it just decided that product was no longer worth carrying.
When Cricut ended the Joy app, it did not mean Cricut devices stopped working or that the company was winding down. It meant that one specific app reached the end of its supported life. That happens regularly with consumer software products from all kinds of companies.
The practical questions to ask when you hear a brand might be closing are:
- Is the company still selling products?
- Has it released anything new recently?
- Is it still communicating with customers and investors?
For Cricut right now, the answer to all three is yes. New machines are on sale. New hardware was just announced. The website is fully operational.
That is not the behavior of a company going under.
Why Clearance Prices and Discounts Are Not a Warning Sign
One of the most common triggers for the “is this brand closing?” question is seeing products on deep discount or clearance. Cricut runs a clearance section on its official website, and discounted Cricut products regularly show up at major retailers.
This is normal. It is not a distress signal.
When a company releases a new machine — like the Explore 4 — it needs to move remaining stock of the older model. Retailers do the same thing. The older version goes on clearance to clear shelf space for the newer product. This is standard product lifecycle management, not a sign of financial trouble.
Think about any major electronics brand. When a new phone or laptop model comes out, last year’s version goes on sale. Nobody reads that as evidence the company is collapsing. The same logic applies to Cricut.
Seeing discounted Cricut vinyl or accessories at a craft store usually means that specific product version is being phased out, not that the brand itself is ending. Old stock gets marked down. New versions take its place. Business continues.
How Social Media Rumors Spread and Why They Are Unreliable
Most of the “Cricut is going out of business” talk starts on social media or in crafting forums. The pattern is predictable and worth understanding.
Someone notices an app stopped working, or a product is no longer on the shelf at their local store. They post about it. Others who had a similar experience reply. The thread picks up momentum. By the time it reaches a wider audience, the framing has shifted from “this specific product changed” to “Cricut is done.”
That is not how reliable business news works. User posts and forum threads — even large ones — are not evidence of a company closure. They reflect individual experiences, and individual experiences do not always represent the full picture.
Before drawing conclusions from social media, check sources that actually have authoritative information:
- The official Cricut website
- Cricut’s investor and news release pages
- Verified business news outlets
- Cricut’s Help Center for specific product or program changes
If Cricut were actually shutting down, you would see it reported in business news — not just in crafting Facebook groups. The absence of that reporting matters. Rumors spread fast, but verified business closures leave a clear paper trail.
For more practical business news and analysis you can actually use, visit Start Business Media.
How to Track a Company’s Real Health Going Forward
If you want to keep an eye on Cricut’s status over time, here are the signals worth watching.
New product releases are the clearest sign of ongoing investment. A company that is quietly preparing to close does not launch new hardware lines or develop new accessories.
Active investor communications matter too. Public companies and well-established brands communicate regularly with investors. If those communications stop, that is more meaningful than a clearance sale.
Official Help Center updates are useful for understanding what is actually being discontinued versus what is just rumored. Cricut’s Help Center documents specific program and app changes clearly.
Retail availability is another practical check. If Cricut machines disappear from major retailers entirely — not just one store, but all of them — that would be worth paying attention to. Right now, machines are still widely available.
The Bottom Line
Cricut is not going out of business. The company has discontinued specific programs and apps, including Cricut Circle, Cricut Rewards, and the Cricut Joy app — but those are program-level changes, not company closures.
New machine launches, an active website, ongoing retail sales, and continued investor communications all point to a company that is still operating normally. Clearance pricing is routine inventory management, not a sign of financial collapse.
When you see something that looks alarming — an app that stopped working, a product you can’t find anymore, a deep discount — slow down before assuming the worst. Check the official source. Look for new product activity. See whether business news is actually covering a shutdown.
In Cricut’s case, the evidence points in one direction: the brand is still here, still selling, and still building new products. That is not a company going out of business.
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