When a beauty startup’s entire pitch is “safe, stunning lashes—doctor’s orders!” and it lands a Shark Tank deal on national TV, you expect fireworks. But sometimes, even the brightest acts pack up their stage while the audience is still clapping. This is the case with OpulenceMD Beauty, the magnetic eyelash brand focused on eye health and founded by Dr. Anika Goodwin. The question today isn’t just “Are they closing?”—it’s “Why does a million-dollar business shut down by choice?”
Let’s get under the hood.
Shuttering the Spotlight: OpulenceMD’s Official Goodbye
OpulenceMD Beauty wasn’t just another eyelash startup. Founded by an ophthalmologist (that’s an eye doctor, not a fancy makeup artist), the brand promised safe, magnetic lashes for health-conscious beauties—and became a favorite amongst professionals wary of glue and cheap plastics. All that momentum made the 2023 closure announcement feel like whiplash.
On June 18, 2023, Dr. Anika Goodwin pulled back the curtain in a candid Instagram video. Her message: “The journey here has been amazing, but OpulenceMD Beauty will be closing.” No PR-speak. No whispers of a bankruptcy lawyer lurking off-camera. Dr. Goodwin said she was sunsetting the business to “pursue other opportunities,” not because of any public financial implosion. In a retail universe littered with quiet fade-outs and ghosted customers, her directness was—well, refreshing.
Within hours, customers got an email titled “An Important Note From Our Founder,” formally confirming that OpulenceMD would be “winding down operations, before ultimately closing its doors.” She was staying in the eye care universe, but her time as the “lash doctor” was up.
Liquidation: The 85% Off Swan Song
This didn’t turn into a disappearing-act disaster. Instead, the company launched a final, jaw-dropping 85% off liquidation sale. For “lash-obsessed” fans, it was a bittersweet fire sale—a chance to stock up, but also a clear sign that this chapter was closing.
People often wonder how these closures really look behind the scenes. In OpulenceMD’s case, there was no overnight “site down” drama. Orders continued, albeit slower, as remaining stock dwindled. Customer emails were answered. Even with the chaos of winding things down, Dr. Goodwin’s team kept the lines open—a courtesy too rare these days.
Shark Tank news sites raced to cover the story. One headline summed it up: “Shutting down the brand for good.” So if you’re checking to see when the popup sale relaunches? Sorry—this grand finale is just that. Barring a plot twist, this was the curtain call.
Where Does OpulenceMD Stand Now?
As of summer 2024, you’d be hard-pressed to find a working checkout button at OpulenceMD. The most recent search results, customer reports, and business directories all point in one direction: the company is either already closed or in the final throes of winding down. No secret relaunch, no unannounced “pivot back.” The magnetic lash startup that broke the million-dollar mark is out of business.
Sure, you’ll find old Facebook posts, sale pages collecting digital dust, and the odd product listing from the brand’s golden years. But let’s keep it simple—if you’re holding out hope for a comeback, it’s time to let go.
How Did We Get Here? The Rise and Run of OpulenceMD Beauty
Dr. Anika Goodwin started OpulenceMD with both practicality and swagger. She was a practicing ophthalmologist and frustrated by the risky, chemical-heavy lash products on the market. Her idea: Make magnetic lashes for safety and style, trusted by someone who actually knows your cornea from your cuticle.
The pitch worked. Dr. Goodwin appeared on Shark Tank in Season 12, asking for $75,000 in exchange for 5% equity. By one count, the company had already racked up $685,000 in sales before strutting into the Tank. Sharks were all-in on the niche: A Black-owned, medical-grade lash brand promising comfort and confidence? Where do we sign?
Kendra Scott, the Texas jewelry mogul (and Shark Tank guest) offered a deal: $100,000 for 20% equity, sweetened with mentorship. On TV, it looked like a win. But here’s the catch—post-show, several outlets reported the deal didn’t close. This happens more than you might think: TV deals make good theater, but due diligence often changes hands before the check does.
Still, OpulenceMD pressed onward. Its sales soared to over $1 million annually; the company nabbed honors like Forbes Next 1000, and earned breathless mentions in women’s business magazines. For a moment, it seemed this little eyelash empire would outlast the hype.
The Business of Beauty: Even a Good Show Ends
What about profitability? For starters, even million-dollar beauty brands fight brutal headwinds: rising ad costs, copycat products, Amazon knock-offs, and “viral” trends that pop up on TikTok but dry up faster than yesterday’s news. In short, the beauty game is growing—but it’s also unforgiving, and it takes discipline to win. That’s not a knock on Dr. Goodwin’s operation; it’s the reality for anyone shipping mascara on Shopify.
And let’s not ignore founder burnout. A medical doctor and business builder, Dr. Goodwin was called to other ventures (more on those in a second). Sometimes, the honest move isn’t to pivot or double-down—it’s to close the book and write a new one.
What’s Dr. Goodwin Doing Now? The Next Act
Cue the next scene. After shuttering OpulenceMD Beauty, Dr. Goodwin didn’t disappear into spa obscurity or join another medical conglomerate’s committee circuit.
Instead, she doubled down on what she does best: bringing medical sensibility to consumer eye care, with a touch of entrepreneurial bravado. Two ventures took center stage:
EYEmergencyMD: This is Dr. Goodwin’s acute-care ocular telemedicine company—basically, if you get something weird in your eye and don’t want to wait three weeks to see a specialist, this platform connects you to a real eye doctor, pronto.
Alexa Alysse: Not content to just help you fix an eye issue, Dr. Goodwin launched an eyewear line in June 2023. “Bespoke,” in this case, means sharp design as well as purposeful build—think frames that balance style and optometric insight.
When industry observers talked about OpulenceMD Beauty’s closure, the vibe wasn’t “failed startup,” it was “next chapter.” Dr. Goodwin openly called it a strategic refocus, and it shows. She traded lashes for a telehealth war room and chic glasses—staying eye-deep in her passion for sight and style.
Is Every “Opulence” Clinic Closing? Um, No.
Now, let’s clear up a quick naming confusion. If you landed here hunting for OpulenceMD Beauty—yes, the lash company is closing (or already closed). But not every “Opulence” medical venture is dead and gone.
Opulence Medical Spa in Idabel, OK: This one is still in business as of this writing, licensing current through 2026. It’s a spa, not a lash brand.
Opulence Aesthetic Medicine in Georgia: Check Google reviews: open for normal business hours. Online “closed now” just means they’re done for the day.
Opulence Medical Spa in San Francisco, CA and Opulence Heating & Construction in Chicago: Different beast. These are marked as permanently closed on mapping sites, but they aren’t related to the eyelash story.
Moral of the story? If your friend asks if “Opulence MD is closing,” make sure they don’t mean their favorite facialist in Oklahoma. For the Shark Tank eyelash brand, it’s a firm yes—winding down since June 2023. Other Opulences? Check local listings.
What This Shutdown Says About Beauty Brands—and Small Business
So what can we learn from OpulenceMD’s run? First, a lone founder, no matter how credentialed, has to carry not just product vision, but stamina against the endless noise of beauty marketing. Second, even with seven-figure revenue and a national TV spotlight, longevity isn’t guaranteed.
Sometimes, the move that saves your sanity—and your future impact—is deceleration, not acceleration.
Still, the OpulenceMD chapter offers a shot of optimism. A founder with domain expertise delivered something new, built a brand with real impact, and then, rather than riding the social media hamster wheel into the ground, chose to walk away—fully present and fully human.
For folks building personal brands, this story is less about closure and more about intelligent transition. If you want more examples or practical founder advice, resources like In Business Voice make a habit of unpacking real talk and real strategies for business operators like us.
Final Thoughts: The End, and the Next Beginning
In the crowded eyelash aisle, OpulenceMD Beauty zapped onto the scene with flair, discipline, and results. It turned “doctor-designed lashes” into a cool, relatable story. But it was also proof that in niche beauty, even the best runs can—and sometimes should—end on a founder’s own terms.
Dr. Goodwin isn’t done changing eye care, just moving the fight to new arenas. And whether you’re reading this as a beauty entrepreneur, a Shark Tank devotee, or a curious onlooker, consider this: Sometimes the healthiest move is putting down one torch to light another. The market may reward hustle, but there’s wisdom in knowing when to bow out.
Here’s to the next act, sharper vision, and building things that not only grow—but make us proud on the way out.
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